Everybody wants their message to stand out. However, messages often get lost in the fog of competing information. In December, my friend and colleague, Ryan Coleman, did a great Ignite presentation on designing for visual efficiency called “Why is Waldo so !#@%ing Hard to Find”. As with all Ignite presenations, it’s fast (just about 5 minutes) and filled with information. He does a great job of explaining how the brain processes what it sees and what that implies for designing your message. Take a look:
Ignite Toronto 2: Ryan Coleman – Designing for visual efficiency from Ignite Toronto on Vimeo.
You can also check out the slides from his presentation here:
